Ooooh yeah, I've heard good things about Air but never actually sat down to watch it. If I recall correctly, however, it was based on an adult visual novel, and the anime was definitely geared toward an adult otaku audience. So I definitely think that counts as "more-or-less adult-oriented" media.
As for Star Trek, yeah, I watched a ton of TNG and DS9 as a kid, too. I know that lots of kids watch Star Trek, and The Powers That Be are definitely savvy enough to market to that audience - I mean, that's probably why we have Star Trek lunch boxes and backpacks - but at the end of the day I think it's fair to point to a show like Star Trek and say "This is a show for grown-ups despite having an incidental kid audience," the same way that it's fair to point at cartoons like Thundercats or Avatar and say "These are shows for kids despite them being good enough to have an adult audience and/or having some content that's clearly meant to appeal to an adult audience." The same can definitely be said for a lot of kid-oriented anime series too, from Sailor Moon to all of the Shounen Jump titles. And most Disney movies. And Dreamworks animated films. And the various Star Wars cartoons. Etc, etc.
Mmmmm, it's really hard to talk about "kid-oriented media" versus "media that's more-or-less for grown-ups" without adding a ton of disclaimers as to what we really mean when we try to label each category. Siiiigh. But in the end I think that most of us have a pretty solid sense of what media is intended primarily for kids versus what's intended primarily for adults. I mean, the cast of Star Trek never rode around in a giant cat-shaped car that they called "the Thundertank." Just saying.
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As for Star Trek, yeah, I watched a ton of TNG and DS9 as a kid, too. I know that lots of kids watch Star Trek, and The Powers That Be are definitely savvy enough to market to that audience - I mean, that's probably why we have Star Trek lunch boxes and backpacks - but at the end of the day I think it's fair to point to a show like Star Trek and say "This is a show for grown-ups despite having an incidental kid audience," the same way that it's fair to point at cartoons like Thundercats or Avatar and say "These are shows for kids despite them being good enough to have an adult audience and/or having some content that's clearly meant to appeal to an adult audience." The same can definitely be said for a lot of kid-oriented anime series too, from Sailor Moon to all of the Shounen Jump titles. And most Disney movies. And Dreamworks animated films. And the various Star Wars cartoons. Etc, etc.
Mmmmm, it's really hard to talk about "kid-oriented media" versus "media that's more-or-less for grown-ups" without adding a ton of disclaimers as to what we really mean when we try to label each category. Siiiigh. But in the end I think that most of us have a pretty solid sense of what media is intended primarily for kids versus what's intended primarily for adults. I mean, the cast of Star Trek never rode around in a giant cat-shaped car that they called "the Thundertank." Just saying.