Mermaid Melody had magical girls fighting each other, but not killing (although the bad magical girl who was about to be redeemed ended up killing herself at the last minute anyway) and one helluva untrustworthy mascot character in Fuku-chan.

Oh hell fuck yes PC is a girl show. It's not advertised in ANY male-oriented media in Japan. Trust me,I actually went *looking* for that at one point, but no. It's considered so girly in Japan that it might as well have cooties.

ETA: Also yeah WTF the big deaths in Madoka were undone, too. Mami's death was supposed to be the big shocker but she was back by the end. Meanwhile, dead magical girls and princesses in Rayearth and MM stayed dead. Some characters in the SM manga, too.